CRM (customer relationship management) software is mainly used to increase business revenue through the improvement of a business’s relationship with its customers. A robust, modern CRM is also used for the following:

To consolidate all company data into one central space. CRM acts as a hub for all team members to access needed information including, contact information, communication history and customer history. With the ability to update data in real-time, the chances of duplicate data entry and inaccurate information dwindles.

Increase sales opportunities. With CRM’s ability to automate many time-consuming tasks, sales teams are able to spend more time on the road meeting with current and potential clients. CRM also helps sales representatives with building a sales process, creating a step-by-step map on closing deals and reducing sales cycle lengths.

Shift and maintain focus on your customers. By placing all information into one central space so that customer needs are tended to and sales teams can quickly move through their sales cycle, CRM keeps the focus on the customers, who are the heartbeats of every business. CRM helps businesses anticipate customer needs, which improves the customer service experience.